Matthew J. Dowd and Elliot Gee Pen Article on the Importance of Trademarks for “Viral” Social Media Influencers

Partner Matthew J. Dowd and associate Elliot Gee authored a Law360 article about the important of trademark protection for social media influencers who have products and services go “viral.”  The article examines three recent viral food sensations that took different approaches with their trademark strategy. From the famous “The Ocky Way” bodega in Brooklyn, NY, to the media juggernaut that is Mr. Beast—who tried to, this article highlights that a proactive trademark can prevent major headaches in emerging businesses.  

The article is available here: https://www.law360.com/articles/1830274/the-secret-sauce-for-trademarking-viral-food-products